Schema and llms.txt, explained without jargon
Two small files that tell an engine what you are instead of making it guess.
Both of these do the same job: they remove guesswork. Neither is visible to your customers, and both take minutes to add.
Schema markup
Schema is a small block of structured data in your page's code that states plainly: this is a business, here's its name, address, phone number, opening hours and the area it serves. Without it, an engine has to infer all of that from your page layout, and it frequently gets it wrong — pulling the wrong phone number, or deciding your suburb is your business name.
The version we generate for you is LocalBusiness schema, which is the type assistants read when answering "who should I hire near me".
llms.txt
A newer convention: a plain text file at the root of your site, written for AI assistants rather than browsers. It summarises what you do, where you operate and which pages matter. Not every engine reads it yet — but it costs nothing, and the ones that do read it treat it as authoritative.
Why both
Schema is machine-readable fact. llms.txt is plain-language context. Together they mean an assistant never has to guess what your business is, which is most of the battle.
Both are generated for you under Tools, ready to paste. If you'd rather we deployed them, just say so on your next call.
Curious where you stand? Run the free AI visibility check on your own website — it takes about a minute.