Your Google Business Profile, done properly
The first place every engine looks, and the five fields most owners leave half-filled.
Every assistant we test cross-references Google's business data. If your profile is thin or stale, you're handing the recommendation to whoever filled theirs in.
Categories decide which questions you appear for
Your primary category is the most consequential field on the profile. "Plumber" and "Drainage service" surface for different questions. Set the primary to the work you most want, then add secondary categories for everything else you genuinely do.
Hours, including the awkward ones
Holiday hours, and a clear answer on whether you do emergencies. "Open 24 hours" when you mean "we answer the phone at night" creates the worst kind of review.
Services, listed individually
Most owners add three services and stop. Add every one you offer with a one-line description. This list is read directly by assistants and it's the cheapest visibility on the internet.
Photos, dated
Recent photos of real work signal an operating business. Ten from last month beat a hundred from 2019.
The description nobody writes
750 characters, written plainly: what you do, where, for whom, and what makes the work different. Not marketing language — the kind of sentence a person would actually say on the phone.
We handle all of this on your behalf, but you'll need to grant us access, and you're the one who knows which categories are actually right.
Curious where you stand? Run the free AI visibility check on your own website — it takes about a minute.