How to write a page AI will quote
The structure that gets lifted into answers, and the phrases that get skipped.
Most business websites are written to persuade. Assistants don't get persuaded — they extract. A page written for extraction looks different, and it's usually easier to write.
Answer in the first sentence
Put the answer at the top, before the context. "A standard drain cleaning in Laval costs $180 to $260 and takes about an hour." Then explain. If your answer is buried in paragraph four, it won't be found.
Use the question as the heading
Headings like "Our Services" tell an engine nothing. "How much does emergency drain cleaning cost in Laval?" matches how the question is asked, and the text underneath it becomes the answer.
Be specific enough to be quotable
Numbers, timeframes, neighbourhoods, brand names, guarantees. "Fast, friendly service" is unquotable filler. "Same-day service across Laval, Chomedey and Sainte-Dorothée, with a two-hour arrival window" can be repeated verbatim.
Keep one topic per page
A page covering drains, heating, renovation and emergencies is hard to quote from because the engine can't tell what it's about. Four focused pages beat one long one, every time.
Add a short FAQ at the bottom
Three to six real questions with direct answers. This is the single highest-return block on a service page, because each question-and-answer pair is already shaped the way an assistant wants to consume it.
If you're writing these yourself, send them to us before they go live — we'll mark up the structure so the engines parse them properly.
Curious where you stand? Run the free AI visibility check on your own website — it takes about a minute.