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Quotes that get accepted

Same price, same work — the quote itself changes whether you get the job.

4 min read

Two businesses quote the same job at the same price. One gets it. The difference is usually the document, not the number.

Speed again

A quote sent while they still remember calling you beats a more considered one three days later. Same day, ideally before you leave.

Say what's included, and what isn't

A single line with a total makes people nervous, because they can't tell what happens if something goes wrong. Break it into parts — labour, materials, disposal — and state plainly what isn't covered. Clarity reads as competence. Vagueness reads as a surprise bill coming.

Give them a choice, not a yes or no

One price is a decision about whether to hire you. Two or three options turns it into which one. A simple fix, a proper repair, and a do-it-properly version lets people buy at their own comfort level — and some choose the middle who'd have said no to one number.

Put the timing in

When you can start, how long it takes, when they'd have their kitchen back. People weigh disruption as heavily as price, and most quotes don't mention it at all.

Make it easy to say yes

One clear way to accept. A link to click or a line to reply to, not "let me know." Every extra step is a chance to postpone.

Then follow up once

One short message a few days later. Not pushy — most people who don't reply aren't saying no, they got busy. A single follow-up wins more jobs than most marketing.

PreviousThe first hour decides who gets the job

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