One city, one service, one page
The simplest page structure there is, and the one most sites get wrong.
Most local business sites have a Services page listing everything, and a Contact page. That's two pages doing the work of fifteen, and it's why they're hard to quote.
Why one page per thing wins
An assistant answering "emergency drain cleaning in Laval" wants a page about emergency drain cleaning in Laval. A page covering drains, heating, renovations and emergencies across the whole region can't be quoted for any of them, because nothing on it is clearly the answer.
The shape
Title the page as the question: "Emergency drain cleaning in Laval." Answer in the first sentence — what it costs, how fast you come, what area. Then the detail: what's included, what isn't, what to expect. Close with three or four real questions and direct answers.
How many, realistically
Your top three or four services across your top three or four areas. Twelve to sixteen pages, written once. Not fifty thin ones — an engine can tell the difference between a page about Laval and the Brossard page with the city swapped.
What makes one worth quoting
Numbers and names. Prices or ranges, arrival windows, neighbourhoods, brands you work with, your guarantee. Anything a person would have to phone to find out is the thing worth writing down.
The honest constraint
This is the slowest part of the work, because it's writing, and it has to be true. Nobody can invent your arrival window or your prices. If we're writing these for you, we'll ask you the questions and then write the page — but the answers have to come from you.
Curious where you stand? Run the free AI visibility check on your own website — it takes about a minute.